Float Yard LTD is the company behind Float, an online cash flow management tool that integrates with accounting tools such as Xero and Quickbooks to help small and medium-sized businesses (SMBs) make better business decisions with cash flow forecasting. As a company out of Scotland, the executives needed to increase awareness of the company in the U.S. DStreet developed a thought leadership platform to position Float’s CEO as an accounting software expert—with the objective of having a contributed article published in a financial media outlet. In addition, Float executives were attending the QuickBooks Connect 2015 in San Jose, Calif. and wanted to meet with national press at the conference. Within a four-week time period, DStreet set up in-person interview with Forbes.com at QuickBooks Connect 2015, secured a contributed article on the main page of Entrpreneur.com, and secured a second contributed article on the main page of Accounting WEB.com.
SNAPSHOT: FLOAT YARD LTD
ESTABLISHING A CEO AS A THOUGHT LEADER IN THE FINANCIAL INDUSTRY